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A FOOLS GAME: the Correct Name for Distributing Insurance via Banks?
60 Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News by Kevin McKenna ... consultant, online via the banks Web site, through direct mail, and in the trust and wealth management divisions ...- Authors: Carmen F Effron
- Date: Sep 2009
- Competency: External Forces & Industry Knowledge; Strategic Insight and Integration>Big picture view
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Bank Insurance Marketing to the Middle Market Consumer
(values and motivations), technology advances, health care advances and the influence of the Internet for ... technologically self-assured middle market consumer. Health care knowledge is doubling every eight years with new ...- Authors: Carmen F Effron
- Date: Jan 2010
- Competency: External Forces & Industry Knowledge>External forces and business performance; Results-Oriented Solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Underwriting - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce